On July 9, the new product release conference and evaluation meeting of Ningxia Chateau Jade Copower was held. Guests from different areas came together to witness the release of the new products.
2022 New product release conference of Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
In the thousands of acres of vineyards, with the stunning natural backdrop and elegant music, Chateau Jade Copower presented guests with a taste of wine and food at the foot of Helan Mountain.
2022 New product release conference of Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
With the theme of "Chateau Jade Copower and Poetic Life ", experts from related industries, media, scholars and artists joined the conference to taste the wine of 2019 and 2020 of Chateau Jade Copower, which had just been launched.
2022 New product release conference of Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
A total of eleven new wines across three series were released on site, bringing brand-new products and an upgrading in packaging. The collection series, Chateau Jade series and lava series are each designed for different regions and consumer groups, creating a feast for the taste buds of wine lovers.
The wines of Chateau Jade Copower [Photo provided to seeningxia.com]
Ten years ago, with a love of his hometown and wine, Jiao Xuding and his wife built Chateau Jade Copower in Ningxia, which was solely funded from Hong Kong, and formulated a 32-year-development-strategy.
2022 New product release conference of Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
For the first time, the HACCP system has been used as an ISO compatible system to establish a double standards operation system for wine quality. Moreover, the SAP system, with its financial center as the integration platform, has been integrated into the wine production process. Throughout ten years of continuous construction and investment, they have been constantly exploring and innovating, and through three years of comprehensive development, Chateau Jade Copower now has more deployment methods.
Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
2022 New product release conference of Ningxia Chateau Jade Copower [Photo provided to seeningxia.com]
The responsible person of Chateau Jade Copower, Ms. Zhang Yanli, said that in the future, Chateau Jade Copower will continue to release the potential of this land to help in the high-quality development of Chinese wine.