In this vast land at the foothills of Helan Mountain, the company pursues high quality with high requirements, and the wine is a vehicle for it to send messages of faith, pride and persistence.
Chateau Jade Copower adjoins the Xixia Reservoir in the east and the Helan Mountain in the west. The 136-meter-long stand-alone building is like a boulder rising in the plain. The inspiration of such a design comes from the Uluru (Ayers Rock) in Australia, one of the world's great natural wonders. Surrounded by a hundred-hectare of vineyards, the winery merges with Helan Mountain and gives off a glamorous charm.
In 2012, Chateau Jade Copower chose to be based in the eastern foothills of Helan Mountain, but it officially opened in 2018 after six years. It spent three years in cleaning up wasteland and planting vines, turning 82 hectares of wasteland into a vineyard. Both the facilities in the winery and the quality of its grapes are results of careful planning.
With persistent exploration on planting, the winery opens world market for Chinese wine with high-quality products. In 2019, six varieties of its wines officially hit the Japanese market, with sales volume exceeding 6,000 bottles a month.
With the eye-catching performance of Ningxia high-quality wine in the world, the wine industry has flourished in the foothills of Helan Mountain. How to protect this well-established name is something that Chateau Jade Copower has always been thinking about.
[Video by Xin Yang and Ma Lina]